|Meta Tags and Search Engines
Meta Tags... these hidden information codes are read by search engines and can be placed on multiple pages throughout your site to target different subject areas. Once you have composed the tags and placed them into the headers of your web pages, each subject area will need to be submitted separately to the search engines. This takes a little time but it is worth the effort if your site shows up somewhere (within reason) near the top of the list in search results.
META NAME="description" ...is what may appear under your search listing as the description of your site. Keep it short and to the point. Do not repeat information and put the most important info in the beginning.
META NAME="keywords" ...think about phrases or combinations of words that could possibly be typed in by someone looking for you or your business.
Here is a sample of the code that you can copy and change:
<META NAME="author" CONTENT="John Doe, Mary Doe">
<META NAME="description" CONTENT="Citizen action group supporting anonymity in urban life.">
<META NAME="keywords" CONTENT= "New York, city life, city lifestyles, urban lifestyles, urban life, anonymous people, anonymous person, NYC, New York City, NY, ...etc.">
After they are composed, these need to be placed in between the <head> </head> tags of your html documents.
You can also try one of these TECH TOOLS:
META Tag Generator - Create META tags for your site for higher Search Engine Listings.
(My experience is that it may generate a lot of misc. words that you might need to edit out.)
In sites with more graphics than text information, search engines can also read information that can be written into the alt tags of every picture.
An example of the code:
<img src="mypicture.jpg" alt="New York Poodle">
In this case "New York Poodle" can be read as text content by a search engine spider. This text also appears in the browser window as your pictures load.
Publish your Web Site URL Let Everyone Know!
- Put your Web address (URL) on all your stationery, business cards, press releases, etc.
- Include your URL in your email "signature" so it can can appear on every email you send.
- Make sure you get your URL mentioned in every publication or interview.
- Research other Web sites or organizations that you might approach to negotiate mutual links. The trick is to get them to put a link to your site on theirs if you offer to give them a link on yours.
Getting a Site Listed with Search Engines
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